Marketing Operations Systems
Core
Architect and own the end-to-end marketing technology stack, ensuring seamless data flow and campaign execution while integrating AI tools to automate workflows.
Role type
Senior Marketing Operations Systems Architect
Builds
Marketing tech stack (CRM, automation, ad platforms), campaign infrastructure, and AI-powered operational workflows
Domain
B2B SaaS / AI / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | infrastructure
Required skills
Marketing technology stack ownership, CRM administration, marketing automation, paid media operations, tracking infrastructure, API integrations, data flow management, AI tool implementation, systems thinking, campaign operations
Preferred skills
Paid media operations background, AI enablement for non-technical teams
Technologies
HubSpot, Segment, Zapier, Salesforce, Google Tag Manager, LLMs, workflow platforms
Responsibilities
Own the marketing tech stack roadmap and governance; run end-to-end campaign operations from setup to reporting; manage tracking infrastructure and attribution; build AI-powered automations to eliminate manual work; lead strategic initiatives in ABM and product-led growth
Seniority
Senior, hands-on IC