Senior Performance Marketing Manager / Growth Strategie (m/w/d)
Core
Develop and implement B2B marketing and growth strategy for POLITICO Germany, optimizing integrated campaigns across digital channels, events, and content to drive lead generation and conversion.
Role type
Senior Performance Marketing Manager / Growth Strategist
Builds
Integrated B2B marketing campaigns, lead generation pipelines, and brand positioning for POLITICO Germany
Domain
B2B Media / Digital Marketing
Required skills
B2B marketing strategy, performance marketing, email marketing, lead generation, funnel management, KPI definition, data analysis, Salesforce, Marketo, Piano
Preferred skills
Understanding of B2B sales processes, MQL logic, cross-channel campaign execution, stakeholder management
Technologies
Salesforce, Marketo, Piano
Responsibilities
Develop B2B marketing and growth strategy; Design and optimize integrated marketing campaigns across digital channels, events, and content; Define KPIs and analyze performance data to drive conversion and ROI; Collaborate with Sales and central marketing teams to identify growth opportunities; Strengthen market presence and ensure consistent brand perception
Seniority
Senior, hands-on IC