Analista de Marketing Sr. Herramientas Eléctricas Bogotá
Core
Lead brand and category growth strategy for Bosch Power Tools, managing product portfolios and market positioning for professionals and end-users.
Role type
Senior Brand & Category Marketing Analyst
Builds
Power Tools product portfolios and market growth strategies
Domain
Consumer durables / Power Tools / Construction
Deliverable
product features
Required skills
Product management, Brand management, Category management, Market analysis, Business strategy, Financial analysis, Demand planning, Cross-functional project leadership
Preferred skills
Experience with distributors, retail, and home centers, Advanced Excel and data analysis tools
Technologies
Excel, Data analysis tools
Responsibilities
Manage assigned Power Tools product portfolio, Design and implement growth and profitability strategies, Analyze market trends and consumer behavior, Lead new product launches and activation campaigns, Develop commercial plans with Sales and Trade Marketing teams, Manage forecast, inventory, and demand strategies, Coordinate projects with regional and global teams
Seniority
Senior, hands-on IC