Product Owner – Value Proposition / Loyalty
Core
Designing and developing loyalty programs and value propositions for the MSME (micro, small, and medium-sized enterprise) segment to increase customer engagement, activity, and retention.
Role type
Product Owner (Loyalty & Value Proposition)
Builds
Loyalty programs, reward mechanisms, and digital product features for MSME customers.
Domain
Fintech / Banking / MSME
Deliverable
product features
Required skills
Product ownership, backlog management, user story creation, technical requirements documentation, stakeholder collaboration, data analysis, KPI definition, Agile/Scrum methodology, Jira, Confluence.
Preferred skills
Banking or Fintech experience, MSME segment knowledge, loyalty program development, customer engagement/retention expertise, customer segmentation and journey analysis.
Responsibilities
Formulating strategy and roadmap for loyalty programs; planning and managing implementation of loyalty initiatives; analyzing customer needs, behavior, and transactional data; collaborating with IT, business, marketing, and analytics teams; coordinating technical requirement execution; participating in testing, launch, and improvement of deployed functionality; monitoring and analyzing KPIs to evaluate program effectiveness.
Seniority
Mid-Senior, hands-on IC