Global Marketing Data Domain Owner
Core
Establish consistent marketing data standards, ensure data quality, and enable reliable data usage across marketing channels and systems.
Role type
Senior Marketing Data Domain Owner
Builds
Global marketing data schema, taxonomy, naming conventions, data dictionaries, and governance guidelines
Domain
Marketing Data Governance & Analytics
Required skills
Marketing data models, schemas, tracking structures, taxonomy standardization, data quality rules, metrics, business requirements translation, stakeholder alignment
Preferred skills
Customer Data Platforms (CDP), Marketing Automation systems, Product Information Management (PIM)
Technologies
CDP, Marketing Automation, PIM
Responsibilities
Define and maintain marketing data standards, KPIs, and data quality rules; Translate business needs into prioritized data product requirements; Review and approve campaign, event, and attribute structures; Conduct data governance reviews and monitor compliance; Establish data quality thresholds and escalation procedures; Collaborate with global and regional marketing teams and technical experts
Seniority
Senior, hands-on IC