Brand Activations Specialist
Core
Execute retail media, promotional, and in-store marketing programs for iconic coffee brands (Moccona, L'OR, Campos) across Australia.
Role type
Brand Activation Specialist (FMCG)
Builds
In-store campaigns, sampling events, experiential activations, and promotional programs for coffee brands.
Domain
FMCG / Consumer Goods / Coffee Industry
Deliverable
product features
Required skills
Project management, Agency management, Retail media execution, In-store activation, Campaign budget management, Performance tracking
Preferred skills
FMCG experience, Major Australian retailer exposure (Woolies, Coles), Beverage industry knowledge
Responsibilities
Deliver shopper and consumer activation campaigns across multiple channels, Execute retail media and promotional programs, Coordinate sampling and event activations, Brief and manage agency partners, Manage campaign timelines and budgets, Track campaign performance and optimize future activity
Seniority
Mid-level (3+ years experience)
