Sr. Manager, PR & Entertainment Marketing
Core
Lead PR strategy, earned media, and entertainment marketing to shape brand perception and visibility for a performance fashion and wellness brand.
Role type
Senior Manager, PR & Entertainment Marketing
Builds
Brand storytelling, earned media coverage, and cultural relevance for Vuori's athletic apparel.
Domain
Fashion, Lifestyle, Wellness, Media Relations
Required skills
PR strategy, media relations, earned media, celebrity/VIP relations, agency management, budget management, team leadership, cultural trend analysis, written communication
Preferred skills
Entertainment industry experience, celebrity stylist/publicist relationships, digital-first media knowledge
Technologies
Substack, newsletters, podcasts
Responsibilities
Develop and execute strategic PR plans for campaigns and product launches; build relationships with editors, journalists, and entertainment industry partners; lead media engagement at Vuori House LA; manage external PR agency partners; mentor team members and analyze PR performance metrics.
Seniority
Senior, hands-on IC with team leadership