On-Premise Activation Specialist
Core
Execute locally relevant brand activations, tastings, and trade engagements for a premium beer and spirits portfolio to build advocacy and generate trial.
Role type
Field-based activation specialist (on-premise)
Builds
Brand awareness, consumer trial, and trade advocacy through on-site events
Domain
Beverage alcohol marketing / On-premise channel
Deliverable
product features
Required skills
On-premise channel expertise, activation execution, consumer and trade engagement, budget management, insight synthesis, bilingual communication (English/Spanish preferred), physical stamina for field work
Preferred skills
Experience in hospitality or events, ability to tailor communications for nightlife environments
Technologies
None stated
Responsibilities
Execute brand activations and tastings within assigned accounts, recruit consumers and trade members, manage activation logistics and budgets, report consumer behaviors and market trends, maintain POS materials and inventory
Seniority
Mid-level, hands-on field specialist