Growth Marketing Specialist, Acquisition
Core
Own new-user acquisition channels for a hardware engineering requirements platform, identifying where engineers spend time and testing new ways to reach them at a lower cost per acquisition.
Role type
Growth Marketing Specialist (Acquisition)
Builds
New user acquisition channels and paid media programs for a B2B requirements management platform
Domain
B2B SaaS / Hardware Engineering / Requirements Management
Required skills
B2B marketing, paid media management, growth experimentation, funnel analytics, technical audience targeting, channel testing, data-driven decision making, AI tool usage
Preferred skills
Community program management, sponsorship/partnership management, software review site experience, AI search visibility, requirements management knowledge
Technologies
AI tools, LLM search, paid media platforms, analytics tools
Responsibilities
Find, test, and scale new acquisition channels; oversee paid media program managed by agency partner; own growth experimentation framework; track acquisition performance and report on CPA and channel mix
Seniority
Mid-Senior, hands-on IC
