Culture Marketing Manager
Core
Develop a 3-5 year strategy to keep the world of dance, music, and culture relevant for the brand and product, while organizing initiatives and supporting artists/dancers.
Role type
Senior IC culture marketing manager
Builds
Brand experiences, events, and artist support programs for youth (18-24)
Domain
Energy drink marketing + music/dance culture
Deliverable
product features
Required skills
Strategy development, project management, network building, people management, artist/dancer management, event planning, budget management, marketing campaign management
Preferred skills
German language, diverse talent pool mindset
Technologies
N/A
Responsibilities
Develop long-term culture marketing strategy, organize and lead existing/new initiatives (e.g., Red Bull SoundClash), build and maintain expert networks in dance/music communities, manage two specialists, support artists/dancers via projects and performance centers, collaborate with HQ in Austria on international concepts
Seniority
Senior, hands-on IC with team leadership
