Field Marketing Specialist - Wales (12 Months FTC)
Core
Drive sales and consumption of Red Bull through field marketing in Wales, focusing on sampling, campus activity, events, and opinion leader programs to build brand visibility and mental availability.
Role type
Field Marketing Specialist (Regional)
Builds
Local sampling plans, campus activations, 3rd-party event activations, and opinion leader seeding programs for Red Bull.
Domain
FMCG / Energy Drinks / Field Marketing
Deliverable
product features
Required skills
Team leadership and coaching, event planning and execution, budget management, stakeholder partnership, consumer trend analysis, recruitment and onboarding, strategic planning, creative ideation, networking.
Preferred skills
Experience in sports/culture industry, sales or commercial teams, agency background.
Technologies
POS materials, programme tools, reporting tools, event vehicles.
Responsibilities
Develop and execute local sampling and campus activation plans; manage and coach Student Marketeers; activate 3rd-party events and Red Bull titled events; manage Image-Driving Outlets (IDOs) and seed opinion leaders; manage regional budget and product stock; conduct field coaching and team building.
Seniority
Mid-level, hands-on IC with people management responsibilities.