Head of Product Growth (f/m/x)
Core
Lead the C2B (Customer-to-Business) customer journey team to drive conversion and revenue for used car sales by integrating CRM, CRO, and AI agents.
Role type
Senior Product Growth Lead (C2B Customer Journey)
Builds
End-to-end customer journey improvements, high-velocity A/B testing pipelines, and AI-integrated growth strategies.
Domain
Automotive / Digital Marketplace
Deliverable
production ML models
Required skills
Strategic roadmap definition, CRO and CRM strategy, A/B testing program leadership, AI agent integration and governance, cross-functional stakeholder management, data-driven funnel optimization, team leadership (6+ direct reports), SQL and Tableau fluency.
Preferred skills
Automotive industry experience, web development/CRM technical understanding, corporate reporting standards.
Responsibilities
Define vision and quarterly roadmap for C2B customer journey; own C2B funnel KPIs from visit to sale; build and lead a statistically rigorous A/B testing pipeline; integrate AI agents and define trust/oversight protocols; synthesize behavioral and CRM data for actionable insights; manage mixed teams and influence cross-functional stakeholders.
Seniority
Senior, hands-on IC with team leadership