Manager, Digital Marketing - Retail Media
Core
Design and execute full-funnel digital marketing programs across online marketplaces (Amazon, Walmart, Instacart, Target) to grow CPG brands using sponsored product, display, and brand advertising.
Role type
Manager, Digital Marketing (Retail Media)
Builds
Scalable digital marketing campaigns and automated reporting dashboards for CPG brands.
Domain
CPG / Food & Beverage / Retail Media Networks
Required skills
Digital marketing strategy, campaign optimization (bidding, audience segmentation), data analysis, SQL programming, Amazon Ads/DSP platform expertise, team leadership, strategic partnership development.
Preferred skills
MBA or MS degree, CPG food and beverage experience.
Technologies
Amazon Ads, Amazon DSP, Amazon Marketing Cloud (AMC), Google Analytics, SQL, DSP platforms (Walmart Connect, Roundell, MAP, Carrot Ads, Criteo).
Responsibilities
Design and execute full-funnel digital marketing programs; evaluate and validate data sources and analytical tools; coach junior team members; lead and maintain performance dashboards; configure and optimize DSP campaigns; partner with creative teams for ad assets; collaborate with sales on emerging retail media network strategies.
Seniority
Manager, hands-on IC with team leadership