Digital & AI Communications Manager
Core
Shape how audiences discover, understand, and engage with EDF's business through digital channels, content, and campaigns, focusing on reputation and stakeholder engagement.
Role type
Senior digital and AI communications manager
Builds
Corporate digital platforms, content strategies, and integrated multi-channel campaigns
Domain
Energy sector corporate communications and digital marketing
Deliverable
product features
Required skills
Digital communications strategy, SEO and AI discoverability, content management systems (CMS), paid social and display campaign management, digital analytics, stakeholder influence, project management, brand governance
Preferred skills
UK energy sector knowledge, AI-powered content creation tools, legal/regulatory compliance for digital content
Technologies
Drupal, WordPress, Sanity, Google Analytics, Google Trends, Looker Studio, Search Console, LinkedIn, YouTube, Meta
Responsibilities
Lead SEO, accessibility, and AI discoverability improvements; manage companywide webpages and homepage; oversee paid and organic digital campaigns; analyze channel performance; line manage the Digital Corporate Communications Lead; provide training on digital best practices and AI tools; coordinate digital governance; conduct competitor benchmarking; deliver complex digital initiatives like website migrations
Seniority
Senior, hands-on IC with line management responsibilities