CareerPlan

Directeur(rice) Régional(e) Hors Domicile Nord-Est

Lyon, Auvergne-Rhône-Alpes, frFull-time2026-11-04 → 2026-11-12

Core

Regional Director for Red Bull On Premise in the Northeast region, responsible for driving sales, brand presence, and business plan execution within the CHR circuit.

Role type

Senior regional sales director (FMCG/Alcohol)

Builds

Regional sales performance and brand visibility for Red Bull On Premise

Domain

Fast-Moving Consumer Goods (FMCG) / Alcohol / Hospitality

Required skills

Regional business planning, CHR circuit knowledge, team leadership and coaching, performance management, negotiation, market analysis, stakeholder management

Preferred skills

Master's degree, prior CHR industry experience, bilingual French/English

Technologies

CRM tools, reporting software, business planning tools

Responsibilities

Build and pilot the regional business plan, recruit and develop the sales team (Musketeers, Scouts, Reachers), manage key accounts and partnerships, ensure brand standards compliance, drive sales targets and market share growth, conduct field coaching and training, manage regional budget and reporting.

Seniority

Senior, hands-on IC with management responsibilities