Vice President, Consumer Insights & & Marketing Intelligence
Core
Authority on consumer brands, marketplace dynamics, and marketing effectiveness for Dairy Queen, translating insights into strategies to accelerate brand growth.
Role type
VP of Consumer Insights & Marketing Intelligence
Builds
Strategic roadmaps for consumer understanding, brand health, and marketing effectiveness; actionable foresight for senior leadership.
Domain
QSR / Consumer Goods / Marketing Intelligence
Required skills
Consumer behavior analysis, strategic planning, team leadership, qualitative and quantitative research design, marketing mix modeling, competitive intelligence, stakeholder management, data synthesis, business acumen, innovation management
Preferred skills
MBA, advanced degree in Marketing/Business/Psychology, experience in franchise systems
Technologies
Marketing Mix Modeling, syndicated data platforms, research design tools
Responsibilities
Develop foundational learning agendas for consumer segmentation and brand positioning; lead high-priority research initiatives from framing to activation; partner with Marketing to optimize campaign strategy and creative execution; monitor marketplace trends to identify growth opportunities; build and develop a high-performing insights team; serve as a trusted advisor to senior leadership on critical business decisions.
Seniority
Executive (VP), hands-on IC with team leadership
