Assistant Manager, Growth
Core
Own the daily execution engine of the Growth team, managing performance marketing campaigns, CRM/lifecycle communications, and content calendars to ensure timely delivery and data accuracy.
Role type
Assistant Manager, Growth (Hands-on IC)
Builds
Performance marketing campaigns, CRM journeys, automated workflows, and growth dashboards
Domain
Travel technology (OTA) and Martech
Required skills
Performance marketing execution, CRM lifecycle campaign management, Martech platform proficiency (CleverTap/MoEngage/WebEngage), Google Ads and Meta Ads, Automation workflow building (n8n), API and JSON handling, AI tool usage (Claude/Gemini/ChatGPT), Data analysis and reporting
Preferred skills
OTA/mobility/hyperlocal domain experience, MMP instrumentation, WhatsApp Business API, Basic SQL, App Store/Play Store campaigns, LLM-powered workflow experience, Incrementality measurement
Technologies
CleverTap, MoEngage, WebEngage, Google Ads, Meta Ads Manager, n8n, AppsFlyer, Adjust, Branch, Claude, Gemini, ChatGPT, Postman, Excel/Google Sheets
Responsibilities
Run day-to-day operations on Google Ads and Meta Ads including campaign setup, audience targeting, and budget pacing; Build, QA, and schedule CRM campaigns and journeys across push, in-app, WhatsApp, SMS, email, and RCS; Design and launch campaigns from scratch including segmentation, creative, and A/B testing; Build and maintain n8n workflows for automation and data transformation; Publish daily growth dashboards and weekly read-outs; Coordinate with product, tech, design, and content teams to unblock dependencies
Seniority
Mid-level (3-5 years experience), Hands-on IC
