Media Planning Specialist
Core
Develop and execute digital media campaigns for healthcare audiences across paid search, display, video, social, email, and mobile channels.
Role type
Digital Media Planning Specialist
Builds
Digital media campaigns and performance reports
Domain
Healthcare / Digital Marketing
Required skills
Digital media planning, Campaign optimization, Budget allocation, Data analysis, Cross-functional collaboration, Media platform proficiency
Preferred skills
AI tool usage, Healthcare/pharma campaign experience, Budget reconciliation, Team mentoring
Technologies
DCM, Datorama, Genome, Excel, PowerPoint
Responsibilities
Develop digital media plans across multiple channels, Allocate and manage budgets by channel, Execute and optimize live campaigns, Produce performance reports and insights, Collaborate with cross-functional teams to deliver integrated campaigns
Seniority
Mid-level, hands-on IC