Brand Manager- RX
Core
Drive sales growth and elevate the brand image of Dr Reddy's in branded markets by developing strategies, managing budgets, and collaborating with Key Opinion Leaders (KOLs) and sales teams.
Role type
Brand Manager (Pharmaceuticals)
Builds
Brand strategies, multi-channel promotion plans, digital campaigns, and financial forecasts for CNS/Gastro/CVD portfolios.
Domain
Pharmaceuticals / Healthcare
Deliverable
product features
Required skills
Market segmentation, budget management, KOL engagement, digital marketing strategy, competitive intelligence, sales force effectiveness planning, regulatory compliance (Marketing code/Act 101), data analysis, cross-functional leadership.
Preferred skills
Experience launching originator drugs, knowledge of specific therapy areas (CNS/Gastro/CVD).
Technologies
Digital marketing tools, analytics platforms, CRM systems.
Responsibilities
Develop short and long-term brand strategies, manage annual marketing budgets and P&L, create multi-channel promotion plans, engage with KOLs to identify unmet needs, analyze market and competitor data, conduct Root Cause Analysis for KPI non-compliance, train sales forces on brand knowledge, ensure compliance with legal and ethical standards, and oversee scientific research aligned with brand strategy.
Seniority
Mid-level, hands-on IC
