Digital Marketing Manager (Vietnamese Local)
Core
Develop and implement digital marketing strategies to drive brand awareness, engagement, and revenue growth for a luxury hotel group in Vietnam.
Role type
Senior Digital Marketing Manager (Hospitality)
Builds
Digital marketing campaigns, website optimization, content strategies, and direct booking channels
Domain
Hospitality / Luxury Travel
Required skills
SEO/SEM, PPC, social media marketing, email marketing, content strategy, digital analytics, budget management, team leadership, Vietnamese market knowledge
Preferred skills
Master's degree, hospitality/luxury industry experience, knowledge of Vietnamese language
Technologies
CMS, digital analytics tools, SEO/SEM platforms
Responsibilities
Develop and execute comprehensive digital marketing campaigns; Manage and optimize the company website; Create and oversee content strategy; Analyze campaign performance and prepare reports; Manage relationships with external agencies and vendors; Oversee the digital marketing budget; Lead and mentor a team of digital marketing specialists
Seniority
Senior, hands-on IC with team leadership