Aveda Brand Digital Marketing Manager
Core
Leads brand digital marketing strategy for Aveda across the Korea direct market and enables Salon Network Distributor Partners (SNDPs) across APAC (excluding China) through scalable strategies and guidelines.
Role type
Manager, Brand Digital Marketing
Builds
Connected, data-driven digital programs that strengthen brand equity and accelerate growth for Aveda in Korea and APAC.
Domain
Beauty / Hair Care / Luxury Consumer Goods
Deliverable
product features
Required skills
Digital marketing strategy, Social/Influencer/Advocacy management, Media/Search strategy, CRM and consumer data strategy, Analytics and performance optimization, Agency management, Budget management, Team leadership
Preferred skills
Experience in beauty, hair care, luxury, or related consumer industries
Technologies
Social platforms, Search engines, CRM systems, Analytics tools
Responsibilities
Develop and execute digital marketing strategy for the Korea direct market; Establish scalable digital strategies and best practices for SNDPs; Drive consumer acquisition, engagement, and retention across paid, owned, and earned channels; Lead integrated media, social, and CRM strategies; Manage digital marketing budgets and agency partners; Lead, coach, and develop the Brand Digital Marketing team.