Marketing Lead | $2.5K - $3K USD Base monthly | Exciting Multicultural E-learning Company
Core
Build and execute B2B marketing strategy, demand generation, and brand positioning for an AI-powered e-learning platform, focusing on creative agencies.
Role type
Marketing Lead (B2B Growth)
Builds
Demand-generation campaigns, brand positioning, and sales enablement materials for an EdTech platform.
Domain
EdTech / AI-powered learning / Creative services
Required skills
B2B marketing strategy, demand generation, brand storytelling, content creation, LinkedIn marketing, email marketing, analytics, startup marketing, creative agency market knowledge
Preferred skills
EdTech experience, creative agency background, AI tools familiarity, learning technology experience
Technologies
LinkedIn, email platforms, website CMS, AI tools
Responsibilities
Develop and execute B2B marketing and go-to-market strategy; Build demand-generation campaigns; Develop brand positioning and messaging; Showcase flagship product through campaigns and demos; Collaborate with business development on pipeline growth; Manage digital marketing channels; Establish marketing metrics and processes
Seniority
Mid-Senior, hands-on IC