Manager, Digital & E-commerce - Japan
Core
Lead digital strategy and e-commerce initiatives for Accor hotels across Japan to maximize direct web revenue and optimize distribution channels.
Role type
Manager, Digital & E-commerce
Builds
Digital marketing strategies, direct web sales performance, and localized digital experiences for hotel brands.
Domain
Hospitality / Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, E-commerce management, OTA partnership management, CRM campaign execution, Social media management, Data analytics, Project management, Localization management
Preferred skills
Hospitality industry experience, OTA platform experience, Team leadership, Google Analytics expertise
Technologies
Google Analytics, LINE, ALL.com, OTA platforms
Responsibilities
Develop and support hotel digital marketing strategies, Optimize digital distribution channels and online sales performance, Manage Japan POS digital experience on ALL.com and brand websites, Lead country-level CRM campaigns, Deliver Digital & E-commerce training programs and webinars, Monitor channel performance and identify growth opportunities