Associate Manager Omnichannel Retail Marketing
Core
Own end-to-end performance (sales, ROI/ROAS) for brands across e-commerce and quick-commerce platforms, driving revenue growth and optimizing customer acquisition/retention.
Role type
Senior IC omnichannel retail marketing manager
Builds
Online sales, brand presence, and marketplace visibility for consumer goods brands
Domain
Retail / E-commerce / Quick Commerce
Required skills
Strategic leadership, data-driven decision-making, campaign management, marketplace strategy, data analytics, budget management, cross-functional collaboration, team leadership, financial governance
Preferred skills
FMCG/consumer durables experience, quick-commerce ecosystem knowledge, dashboard proficiency (Amazon PI, IRIS), global organization experience
Technologies
Google Analytics, app analytics platforms, Amazon PI, IRIS, seller central, vendor central, ads portals
Responsibilities
Define eCommerce and quick commerce marketing roadmap; Strategize and execute integrated full-funnel marketing campaigns; Own relationships and growth strategy across platforms (Blinkit, Zepto, Instamart, Amazon, Flipkart); Own marketing dashboards and reporting cadence; Manage customers, agencies and vendors; Own end-to-end planning and governance of A&P budget
Seniority
Senior, hands-on IC