Group Director of Marketing & Communications
Core
Lead strategic direction and execution of marketing, public relations, and communications for a portfolio of four luxury hotels in Makkah, focusing on Umrah, Hajj, and religious tourism markets.
Role type
Senior Group Director of Marketing & Communications
Builds
Integrated marketing strategies, brand positioning, PR campaigns, digital experiences, and CRM programs for luxury hospitality properties.
Domain
Luxury Hospitality / Religious Tourism (Umrah/Hajj)
Deliverable
product features
Required skills
Strategic marketing leadership, luxury hospitality expertise, public relations management, digital marketing strategy, CRM and loyalty program management, stakeholder collaboration, crisis communications, market intelligence analysis.
Preferred skills
Deep understanding of Saudi hospitality landscape, experience with international hotel brands (Fairmont, Raffles, Swissôtel), ability to balance global brand standards with local market needs.
Technologies
Digital marketing platforms, CRM systems, social media management tools, content management systems, analytics tools.
Responsibilities
Develop group-wide marketing strategies and annual plans; lead brand governance and compliance across multiple properties; manage public relations and media relations; oversee digital marketing and content production; drive CRM and loyalty marketing initiatives.
Seniority
Senior, strategic leadership