Director Category Management
Core
Lead the transformation of category management into a strategic growth engine by developing category insights, shelving strategies, and customer engagement models to drive mutually beneficial growth.
Role type
Director of Category Management
Builds
Category strategies, planograms, and customer engagement models for CPG brands
Domain
Consumer Packaged Goods (CPG), Retail Category Management
Required skills
Category Captain/Advisor/Validator relationship management, shopper insights analysis, joint business planning, planogram development, space management tools, syndicated data synthesis, cross-functional leadership, strategic storytelling
Preferred skills
MBA or related field, experience in snacks/meat snacks/beverages, advanced analytics capabilities
Technologies
Nielsen/IRI, ProSpace, Scintilla, 84.51, Excel, PowerPoint
Responsibilities
Own and expand Category Captain, Advisor, and Validator roles across priority customers; Define and institutionalize Gold Standard planogram principles; Lead the synthesis of syndicated, shopper, and customer data into actionable insights; Partner cross-functionally with Sales, Marketing, RGM, and Insights to align on category strategies; Develop team capabilities in advanced analytics and business acumen
Seniority
Director, strategic leadership & team building