ON PREMISE SEGMENTS MARKETING SPECIALIST (Maternity Leave Cover)
Core
Develop and execute marketing strategies and activation programs for Red Bull in organized On Premise channels (LSR/QSR, FSR, HoReCa) to drive brand relevance and consumption.
Role type
On Premise Marketing Specialist
Builds
Customer-specific marketing plans, activation programs, and Business Plans for organized foodservice customers
Domain
FMCG, Beverages, Foodservice
Deliverable
product features
Required skills
Trade marketing, Customer marketing, Channel marketing, Sales process understanding, Key account dynamics, Analytical skills, Project management, Presentation skills, Multi-stakeholder management
Preferred skills
Experience in organized foodservice channels (LSR/QSR, FSR, HoReCa), Developing customer-specific marketing plans, Partnership with Sales teams, Understanding customer business models
Technologies
None stated
Responsibilities
Translate national research initiatives into actionable focus areas, Observe market trends and identify new business opportunities, Collaborate with Key Account Managers on sales universe and opportunities, Develop sales-in presentations, Support customer negotiations, Lead national consumption activation calendar and creative strategy, Train and coach the On Premise field team
Seniority
Mid-level (3+ years experience)