Category Specialist
Core
Build trusted relationships with National Account teams and customers to drive total-category growth and shopper needs through data-driven recommendations and in-store execution.
Role type
Senior Category Specialist (FMCG)
Builds
Category solutions, planograms, ranging strategies, and execution standards for Energy and Beverage categories.
Domain
FMCG, Retail, Energy Drinks
Required skills
Category management, syndicated data analysis (NielsenIQ, IRI), shopper behavior analysis, planogram development, stakeholder management, project management, Microsoft Office (Excel, PowerPoint), FMCG industry knowledge, South African retail industry knowledge
Preferred skills
Planogram software (JDA), training and development, conference management
Technologies
NielsenIQ, IRI, JDA, Microsoft Office
Responsibilities
Analyze syndicated data and shopper metrics to identify category risks and opportunities; Develop and scale insight-led in-store solutions like Beverage Zones and cross-merchandising; Create and maintain customer and channel planograms; Translate insights into actionable recommendations for Key Account Managers and field sales; Train field teams and retailers on category management principles.
Seniority
Mid-Senior, hands-on IC