Executive - Trade Marketing
Core
Execute the Annual Customer Marketing Plan to ensure brand availability and execution across markets, managing trade spends and on-ground activation.
Role type
Trade Marketing Executive
Builds
Retail visibility, promotional activities, and merchandising programs for consumer markets
Domain
Consumer goods / Retail / Trade Marketing
Deliverable
product features
Required skills
Trade marketing strategy, Visual merchandising, Event management, Financial hygiene, ROI tracking, Agency management, Excel, PowerPoint
Preferred skills
Knowledge of promotional mechanisms for different customer groups, Experience in branding and communication activities, Experience in sampling activities
Responsibilities
Define local standards for brand availability and execution, Execute ATL & BTL activities and product display support, Organize local exhibitions, trade fairs, and events, Monitor trade spends to achieve business objectives, Manage promoter and merchandiser programs, Track Return on Investment for executed activities
Seniority
Mid-level (4+ years experience)