Sr. Director, Brand Marketing
Core
Steward the Red Bull New York and Sports Illustrated Stadium brands, translating club values into creative campaigns that build fan affinity and drive results.
Role type
Senior Director, Brand Marketing
Builds
Integrated brand campaigns, stadium experiences, digital content, and commercial partnership platforms
Domain
Sports marketing, entertainment, lifestyle brands
Deliverable
product features
Required skills
Brand strategy, creative leadership, social media strategy, influencer management, cross-functional collaboration, project management, data-driven decision making
Preferred skills
CPG or lifestyle brand background, sports industry experience, MBA
Technologies
AI tools for workflow acceleration, asset tracking systems
Responsibilities
Lead brand strategy development and annual planning; oversee in-house creative teams; manage social media and influencer strategies; partner with Business Development for client marketing goals; guide execution of matchday and event activations; leverage data to optimize campaign performance
Seniority
Senior, hands-on IC with leadership responsibilities
