Database Marketing Campaign Manager
Core
Manage and execute database marketing campaigns, including direct mail and email, to drive customer engagement and acquisition for a casino resort.
Role type
Database Marketing Campaign Manager
Builds
Direct mail and email marketing programs, segmented offer matrices, and campaign execution files
Domain
Hospitality + Casino Marketing
Required skills
SQL, AS/400, lifecycle marketing, data analysis, campaign execution, segmentation, offer creation, vendor management, test-and-learn design
Preferred skills
Casino/slot analytics, hospitality environment experience, math/finance/economics/marketing degree
Technologies
AS/400, LMS, Microsoft Office, SQL, Showcase, OfferCraft, SynXis, Smartsheet, Lythos/InMotion
Responsibilities
Manage optimized execution of all Database Marketing Campaigns; Create and manage Email Marketing triggered campaigns; Develop test and learn programs; Manage database integrity by updating NCOAs and auditing account adjustments; Assist Director with campaign stages including Data Extracts, Creation, Testing, Proofing, and Validating; Evaluate new technologies and trends for data management and analysis
Seniority
Mid-level, hands-on IC