Marketing Strategist - Innovation
Core
Develop forward-thinking marketing strategies that drive consumer growth, strengthen the Brightspeed brand, and create new opportunities to engage and acquire customers.
Role type
Senior marketing strategist (innovation & growth)
Builds
Integrated marketing strategies, test-and-learn initiatives, and scalable growth opportunities
Domain
Telecommunications / Consumer Marketing
Deliverable
product features
Required skills
Strategic thinking, consumer insights analysis, integrated campaign planning, emerging technology evaluation, hypothesis testing, cross-functional collaboration, stakeholder presentation
Preferred skills
Telecommunications industry experience, AI-enabled marketing, pilot program scaling, agency partnership management
Technologies
AI, emerging media platforms, marketing technology
Responsibilities
Develop integrated marketing strategies aligning with business objectives; translate consumer behavior and market research into actionable campaigns; identify innovative approaches for customer acquisition; monitor trends to identify competitive advantages; evaluate innovations like AI and personalization; develop business cases for new initiatives; create comprehensive campaign briefs; partner with Creative, Media, CRM, and external agencies; establish test-and-learn frameworks; scale proven pilots; present strategic recommendations to senior leadership.
Seniority
Senior, hands-on IC