Senior Data Scientist - MMM
Core
Lead Marketing Mix Modelling (MMM) to measure marketing performance and allocate budgets across acquisition teams and channels for UK&I brands.
Role type
Senior Data Scientist (Marketing Mix Modelling)
Builds
Data pipelines, MMM models, and budget allocation recommendations
Domain
Marketing analytics, econometrics, gambling/gaming industry
Deliverable
production ML models
Required skills
Marketing Mix Modelling (MMM), R, Python, SQL, econometric techniques, time-series analysis, regression, data pipeline development
Preferred skills
Gambling industry experience, media agency collaboration, MMM with experiments (geo/holdout), cloud data platforms, data visualization, machine learning in econometrics
Responsibilities
Own UK&I MMM end-to-end including methodology design and refinement; build and maintain data pipelines; validate and stress test model outputs; generate budget allocation and media planning recommendations; partner with marketing, finance, and media agencies; communicate complex findings to senior stakeholders; stay current on MMM best practices
Seniority
Senior, hands-on IC
