Senior Manager Marketing Planning & Performance (m/f/d)
Core
Build and own the end-to-end marketing planning process, including annual planning, in-year forecasting, and budget reviews for a multi-channel e-pharmacy across Europe.
Role type
Senior Manager, Marketing Planning & Performance (Individual Contributor)
Builds
Integrated marketing plans, planning frameworks, and data-driven budget recommendations
Domain
E-commerce / Healthcare / Retail
Required skills
Marketing planning ownership, budget management, financial forecasting, stakeholder leadership, cross-functional coordination, commercial marketing knowledge (CAC, ROAS, contribution margin), data-driven decision making
Preferred skills
Experience in retail/e-commerce/multi-channel environments, German language, BI tools, SQL, Anaplan, Planful, Marketing Mix Modelling (MMM), incrementality testing
Technologies
Anaplan, Planful, SQL, BI tools
Responsibilities
Establish planning calendars, templates, and governance rules; consolidate country and channel plans; develop budget and marketing-mix recommendations based on CDM and CLV; steer cross-functional planning reviews; define requirements for planning tools and data
Seniority
Senior, hands-on IC