Stage Commerciële Economie / Marketing – Go-to-market & Growth van leerplatform inSight
Core
Driving go-to-market strategy and growth for a new B2B learning platform (inSight) by testing customer segments, messaging, and channels.
Role type
Growth Marketing & Commercial Strategy Intern
Builds
inSight, a learning platform for employees and external stakeholders (customers, partners, members)
Domain
EdTech / B2B SaaS
Deliverable
product features
Required skills
Market research, customer interviewing, positioning, Google Ads, LinkedIn advertising, AI tools (ChatGPT, Claude), SEO/GEO, funnel analysis, data analysis
Preferred skills
SaaS, Learning & Development, online marketing
Responsibilities
Research customer segments and buying behavior, conduct customer/prospect interviews, refine ICP and messaging, run outbound experiments, analyze lead generation and sales funnel, optimize landing pages
Seniority
Intern (3rd year or graduation project)