Analista de Marketing Pleno
Core
Marketing strategist who translates consumer data and market signals into strategic communication plans and brand narratives for Serasa Experian.
Role type
Senior Marketing Strategist (Data-Driven)
Builds
Strategic communication plans, brand narratives, and marketing briefs for products and business development.
Domain
Financial services / Marketing Strategy / Data Analytics
Required skills
Data analysis, market research methodologies, storytelling, communication frameworks, KPI tracking, strategic planning, stakeholder management, cross-functional collaboration
Preferred skills
Analytical mindset, consultative approach, autonomy in analysis, ability to build frameworks and processes
Technologies
Data analytics tools, market research platforms, communication frameworks
Responsibilities
Develop strategic communication papers for brand and products using data analysis and research; Create marketing briefs with insights aligned with annual calendar objectives; Monitor strategy performance with data and product teams to ensure quality and coherence; Collaborate with multidisciplinary teams on campaign construction and brand opportunities; Contribute to building frameworks and processes that strengthen strategy and intelligence areas.
Seniority
Mid-Senior, hands-on IC