Content Operations Manager, IFS Copperleaf
Core
Builds and runs the governance, workflows, and measurement engine for IFS Copperleaf's content marketing to produce buyer-relevant content at scale and grow organic demand.
Role type
Content Operations Manager
Builds
Central content calendar, governance framework, content workflows, and performance reporting for marketing content.
Domain
B2B SaaS / Enterprise Software / Asset Management
Deliverable
product features
Required skills
B2B content marketing operations, content governance, workflow optimization, SEO/AEO/GEO best practices, data-driven performance analysis, AI tool integration, stakeholder management
Preferred skills
Enterprise software (IFS) experience, energy/utilities/transportation/infrastructure sector knowledge, CMS/SEO/analytics platforms, CRM/marketing automation (Salesforce, HubSpot)
Responsibilities
Run a central content calendar and governance framework; set content standards and AI-assisted development processes; streamline workflows to cut production cycle time; audit and rationalize content inventory; build SEO/AEO/GEO best practices into workflows; define and track content KPIs (traffic, rankings, conversions, engagement); report to leadership on content investment and optimization.
Seniority
Mid-Senior, hands-on IC
