Analytics and Insights Specialist

Sofia, bgFull-time2026-10-16 → 2026-11-10

Hybrid

Core

Own the end-to-end analytics process for a portfolio of products across multiple regions, gathering requirements, implementing tracking, validating data, and creating reports and insights to inform decisions.

Role type

mid-level IC analytics and insights specialist

Builds

analytics tracking implementations, reports, and insights decks

Domain

digital/web analytics

Deliverable

dashboards & analysis

Required skills

Adobe Analytics, Adobe Launch, Amplitude, tag management (Tealium), HTML, JavaScript, data visualization (Tableau, Power BI, Analysis Workspace), QA/validation tools (Omnibug, Charles Proxy)

Preferred skills

experience with Google Analytics/GA4

Responsibilities

Oversee analytics delivery across multiple products and regions; lead end-to-end implementation of analytics tracking; build, configure, and maintain tags, variables, and events; maintain and audit existing analytics implementations; perform QA and validation of tagging and data; prepare analytics decks; combine analytics data and user research findings.

Seniority

Mid-level, hands-on IC

About Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.