Audience Strategy Analyst
Core
Lead and support strategic audience segmentation, personalization, and customer journey initiatives using first-party data to improve campaign effectiveness and customer engagement.
Role type
Mid-level Audience Strategy Analyst
Builds
Data-driven audience strategies across owned and paid digital marketing channels
Domain
Digital Marketing / Analytics
Required skills
Advanced SQL, Audience segmentation, First-party data management, Campaign analytics, A/B testing, Statistical significance analysis, Incrementality measurement, Trend analysis, Data visualization
Preferred skills
Adobe Experience Platform (AEP), Adobe Customer Journey Analytics (CJA), Tableau, Domo, Salesforce Marketing Cloud
Technologies
Snowflake, Customer Data Platforms (CDP), Meta, Google Ads
Responsibilities
Lead audience segmentation and personalization initiatives; Develop strategies across owned and paid channels; Extract and analyze customer data using advanced SQL; Perform campaign reporting and A/B testing; Translate analytical findings into business narratives; Identify data gaps and recommend process improvements; Monitor performance and optimize campaigns; Develop and maintain reporting dashboards.
Seniority
Mid-level, hands-on IC