Director, Digital Marketing
Core
Lead strategic direction and execution of full-funnel digital marketing and programmatic ads for pureplay retailer and owned platforms across multiple CPG brands.
Role type
Senior IC Director of Digital Marketing
Builds
Scalable digital marketing campaigns and retail media partnerships
Domain
CPG, Food & Beverage, Retail Media Networks
Required skills
Programmatic ads, Amazon Ads/DSP, Retail Media Networks (Walmart Connect, Roundel, etc.), SQL, Data mining, Analytics tools (AMC, GA), Strategic planning, Budget management, Team leadership
Preferred skills
MBA or MS, CPG food/beverage experience, Backend campaign optimization
Technologies
Amazon Marketing Cloud, Google Analytics, Amazon DSP, Walmart Connect, Roundel, MAP, Carrot Ads, Criteo
Responsibilities
Analyze consumer behavior and campaign performance to guide strategy; Negotiate media rates and contract terms with retail partners; Mentor and develop a team of digital marketers and data engineers; Present strategies and results to cross-functional stakeholders; Research industry trends and emerging technologies.
Seniority
Director, hands-on leadership