Director, Experience Strategy
Core
Leads the design and optimization of omnichannel experiences connecting brand purpose to customer needs through real-time data, content, and insight.
Role type
Director, Experience Strategy
Builds
Omnichannel plans, personalized customer journeys, Website/IVA strategies, and content plans for life sciences clients.
Domain
Life Sciences / Healthcare Marketing
Deliverable
product features
Required skills
Omnichannel strategy, Experience strategy, Digital strategy, Data analysis, Journey mapping, Marketing automation, CRM platforms, AI systems, Brand strategy alignment
Preferred skills
Pharmaceutical/Biotech industry experience, Microsoft Office tools, Digital collaboration tools
Responsibilities
Lead execution of core Experience Strategy deliverables, Partner with leadership on advanced omnichannel plans, Analyze qualitative and quantitative data to generate actionable insights, Collaborate with senior leadership to define innovative deliverables, Demonstrate commitment to diversity, equity, and inclusion.
Seniority
Director, strategic leadership & execution