Senior Price and Promotions Analytics Consultant
Core
Partner with clients to draw insights from Nielsen data, leverage statistical analysis to predict marketing effects on sales, and develop econometric models to isolate drivers of consumer purchase decisions.
Role type
Senior IC Price and Promotions Analytics Consultant
Builds
Client reports, presentations, and econometric models for pricing and promotions strategies
Domain
FMCG industry + Marketing Analytics / Revenue Growth Management
Deliverable
dashboards & analysis
Required skills
Statistical analysis, Econometric modeling, Revenue Growth Management (RGM), Project management, Client relationship management, Data visualization
Preferred skills
FMCG sector experience, Brand management, Trade marketing, Consumer insights, Microsoft Excel, PowerPoint, SCQA presentation framework
Technologies
Nielsen data, Microsoft Excel, PowerPoint
Responsibilities
Lead trainings and coach Junior consultants, Create thought leadership content, Work with sales to shape briefs and upsell, Coordinate cross-country/category projects, Convert analytical results into actionable client reports, Present results using SCQA approach
Seniority
Senior, hands-on IC