Digital Marketing Specialist (m/w/d)
Core
Optimize digital marketing activities with a focus on social media, performance analysis, and data-driven optimization of marketing automations.
Role type
Digital Marketing Specialist
Builds
Integrated digital communication measures along the customer journey
Domain
B2B Industrial Technology / Digital Marketing
Required skills
Social media campaign management, Performance marketing (Paid Search, Retargeting), Google Analytics, Marketing automation platforms, Adobe Creative Cloud, Content Management Systems, MS Office Suite
Preferred skills
Experience in Eloqua, Google Ads, Retargeting tools
Technologies
Eloqua, Google Analytics, Google Ads, Adobe Creative Cloud, MS Office Suite
Responsibilities
Plan, create, and execute digital campaigns across various channels; Develop and implement integrated digital communication measures; Build, maintain, and analyze Google Analytics; Optimize marketing automations to increase efficiency and lead quality.
Seniority
Mid-level, hands-on IC
