Associate Director, Strategic Planning
Core
Acting as the voice of the consumer to provide research, insight, and strategic guidance for healthcare/pharma accounts, developing integrated strategies and multichannel plans.
Role type
Senior IC strategic planning director (healthcare/pharma)
Builds
Integrated brand strategies, digital cross-channel strategies, creative briefs, customer journeys, and ecosystems for life sciences clients
Domain
Healthcare / Life Sciences / Marketing Strategy
Deliverable
product features
Required skills
Strategic planning, multichannel strategy development, data synthesis, digital channel expertise, analytical capabilities, storytelling, persuasive presentation, project leadership, workflow efficiency optimization
Preferred skills
Advertising agency experience, pharma/healthcare background, CRM knowledge, social media strategy
Technologies
Digital channels, CRM, social media platforms
Responsibilities
Partner with creative and account management peers to orchestrate planning and analytical activity; Synthesize data to drive integrated strategy development; Lead annual planning deliverables; Direct strategic key components of the client business and engage clients; Identify opportunities for organic growth and workflow efficiencies; Support new business activity
Seniority
Senior, hands-on IC with leadership responsibilities
