Marketing Specialist, Food Americas
Core
Lead execution of global marketing strategy for food packaging industry across North and South American markets, translating brand positioning into locally relevant content and measurable programs.
Role type
Senior B2B Marketing Specialist (Food Packaging)
Builds
Regional sales initiatives, lead-generation campaigns, and sales enablement tools for the food packaging industry.
Domain
Food packaging, manufacturing, and industrial equipment
Deliverable
product features
Required skills
B2B marketing strategy, content localization, AI-assisted content creation, sales campaign execution, trade show management, sales enablement tool development, market trend analysis, CRM data analysis, industry association engagement
Preferred skills
B2B marketing for complex technical products, global matrix organization experience, long-cycle consultative sales environment knowledge, customer journey understanding in food/pharma/manufacturing sectors
Technologies
Microsoft Office (PowerPoint, Excel, Word), CRM systems
Responsibilities
Localize global messaging for regional markets, develop engaging content using AI, execute regional sales initiatives, monitor campaign performance via KPIs, coordinate trade shows and industry events, develop sales tools and collateral, gather market insights, partner with sales and product teams
Seniority
Senior, hands-on IC