Key Account Manager
Core
Executes distribution and sales strategy for Red Bull products to local key account chains, managing budgets, promotions, and merchandising standards.
Role type
Key Account Manager (CPG/FMCG)
Builds
Red Bull product distribution and sales execution within local retail chains
Domain
Consumer Packaged Goods (Beverage)
Deliverable
product features
Required skills
Sales strategy execution, budget management, ROI analysis, negotiation, data analysis (Circana/Nielsen), Microsoft Excel/PowerPoint proficiency
Preferred skills
Beverage/CPG industry experience, additional language skills
Technologies
Circana, Nielsen, Microsoft Excel, Microsoft PowerPoint
Responsibilities
Execute distribution on priority packages, develop annual promotion schedules, construct Customer Marketing Agreements, conduct business reviews, evaluate promotional effectiveness, maintain relationships with local decision makers
Seniority
Mid-Senior, hands-on IC