Trade Marketing Specialist
Core
Develop and execute customer activation plans for strategic Limited Service Restaurant (LSR) accounts, translating trade marketing strategy into on-premise programs and managing end-to-end delivery from concept to outlet.
Role type
Trade Marketing Specialist (LSR/FMCG)
Builds
Customer activation programs, POS materials, and activation toolkits for strategic accounts
Domain
FMCG / Beverages / On-Premise Marketing (HORECA, bars, clubs, QSR)
Deliverable
product features
Required skills
Strategic account management, activation plan development, POS material management, agency and supplier coordination, KPI definition and tracking, budget management, data analysis, stakeholder collaboration
Preferred skills
Experience in FMCG or beverages, knowledge of On-Premise channel, hands-on execution profile, conflict resolution, strategic growth planning, autonomous project ownership
Technologies
Excel, PowerPoint
Responsibilities
Co-develop customer activation plans with sales organizations, manage end-to-end execution of activation plans including timing and roll-out, develop and manage POS materials and activation toolkits, coordinate with Brand and Media counterparts, define and track activation KPIs, analyze activation performance to inform strategy, manage activation budgets, contribute to annual business plans
Seniority
Mid-level, hands-on IC
