Trade Marketing Specialist
Core
Develops and implements trade marketing strategies to strengthen Syngenta's presence, engage customers, and stimulate demand for products in retail sales channels.
Role type
Trade Marketing Specialist
Builds
Retail channel visibility, brand presence, and sales activities for crop protection products
Domain
Agriculture / Crop Protection / Retail Marketing
Deliverable
product features
Required skills
Trade marketing strategy, Retail merchandising standards, POS material management, Budget management, Distributor relationship management, Market analysis
Preferred skills
Agricultural sector experience, CRM systems proficiency, English (Upper-Intermediate)
Technologies
Microsoft Office, PowerPoint, CRM systems
Responsibilities
Develop and implement trade marketing strategies for the retail segment, Define and develop retail marketing tools including merchandising standards and POS materials, Manage trade marketing budget and optimize ROI, Monitor competitor activities and market trends, Analyze customers and sales channels, Provide regular reports on marketing campaign results
Seniority
Individual Contributor