Senior Manager, Brand Strategy
Core
Leads the development and evolution of the company's brand strategy for flagship and legacy products, ensuring the brand is clearly positioned, consistently expressed, and aligned with business growth objectives.
Role type
Senior Manager, Brand Strategy
Builds
Brand narrative, identity, organic social media strategy, and comprehensive brand strategy supporting company growth.
Domain
Telecommunications / Internet Service Provider (ISP)
Required skills
Brand strategy development, Brand identity system management, Brand governance, Cross-functional collaboration, Agency management, Organic social media strategy, Brand performance metrics analysis, Team leadership, Strategic storytelling, Messaging framework creation
Preferred skills
MBA or advanced degree, Experience in fiber optic or broadband industry
Technologies
None explicitly listed
Responsibilities
Lead the evolution and internal adoption of a comprehensive brand strategy; Serve as the primary steward of the brand ensuring alignment across channels; Own and evolve the company's brand identity system; Oversee brand governance process and educate internal teams; Develop and maintain clear brand positioning and messaging frameworks; Ensure consistent messaging across all touchpoints; Guide the strategic development of brand campaigns and storytelling; Collaborate with product, go-to-market, sales, and marketing leaders; Act as a strategic partner to ensure brand considerations inform key business decisions; Define and monitor key brand performance metrics; Identify emerging opportunities and industry trends; Oversee relationships with external brand, creative, and social media agencies; Lead and develop a team of brand and social media professionals; Establish clear priorities, workflows, and professional development opportunities; Oversee the development and execution of the company's organic social media strategy.
Seniority
Senior, hands-on IC with people leadership