Chef de projet Growth Marketing Acquisition & Data
Core
Pilot the full prospect lifecycle (Acquisition → Qualification → Nurturing → Conversion → Réactivation → Analysis) to improve conversion rates and commercial performance.
Role type
Growth Marketing Project Manager (Data & Automation)
Builds
Automated lead generation and nurturing systems, optimized customer journeys, and performance dashboards.
Domain
Real Estate Investment / B2C Marketing / Data Analytics
Deliverable
dashboards & analysis
Required skills
Growth marketing, lead generation, data analysis, KPI tracking, marketing automation, no-code tools, AI application, advanced Excel
Preferred skills
Experience in startup/scale-up/fintech, B2C complex conversion paths, test & learn culture
Technologies
No-code platforms, AI tools, Excel
Responsibilities
Analyze prospect journeys to identify conversion improvement levers; Optimize acquisition devices (digital campaigns, landing pages, forms, partnerships, retargeting); Design and pilot experiments to continuously improve marketing performance; Structure and validate data for activity monitoring; Define, track, and analyze key performance indicators; Produce dashboards and recommendations for Marketing, Sales, and Management teams; Develop segmentation, scoring, and qualification mechanisms for prospects; Implement automated nurturing, follow-up, and reactivation scenarios; Optimize lead transmission to sales teams and their transformation.
Seniority
Mid-Senior, hands-on IC